An experience designer made up mostly of popcorn, coffee, and blueberry waffles. Having a passion for strategy, finding the why and doing the why not is what keeps the fire going.

Book of Us // Case Study

Logo + Branding

Company // Personalized Adult Books for Any Occasion
The product itself allows for one of 6 spot color options to choose from.

Goal // Merging 2 colors to create gradients between analogous colors, to complement the book colors while also appealing to the millennial market.

Role // Design + Research + Develop + Creative Direction
Programs // Illustrator + Photoshop

Product & Lifestyle Photography

Goal // Images for website, social media, and advertisements. Branding colors set as an example for each occasion. Purple = Birthday, Red = Valentines Day, Orange = Anniversary & etc.

Styling Direction // Ideate and plan per color scheme for location of shoot, prop colors and outfit for models. I scouted out locations with correlating or analogous colors. Prop shopped for locations with less amount of coordinating colors. Plan shoot days with models. 

Photography // Direct models, adjust lighting, and try to produce the mood and ambiance of the occasions being shot. While on location, stylize and shoot the product solely.

Editor // Edit all images shot, then re-size based on location and variations needed across all platforms.

Role // Project Lead + Stylist + Photographer + Editor
Programs // Canva [mood boards] + Cannon + Lightroom + Photoshop

Branding Glow Up

Logo Glow Up + Branding

Company // Safety Rail Company + Ostrom Creative
Rooftop Fall Protection

Goal // Lorem Ipsum

Role // Design + Research + Develop + Creative Direction
Programs // Illustrator + Photoshop

Contract // Visual Design

Logos - Packaging - Branding - Paintings - Shirt Design - Photography

Strategy & Design // I See Me!

Product Photography - Mock-ups - Photoshop - Book Design - Illustration - Web Design